Privacy policy

1. General

1.1 This personal data processing policy (“Privacy Policy”) describes how AB A/S (“AB”, “us”, “our”, “we”) collects and processes information about you.

1.2 The Privacy Policy applies to personal data that you provide to us or that we collect via AB A/S’s website, www.ab-fodbold.dk,

1.3 AB A/S is the data controller for your personal data. All inquiries to AB A/S can be made via the contact information listed in section 7.

2. What personal data do we collect, for what PURPOSES AND the legal basis for processing

2.1 When you visit the Website, we automatically collect information about you and your use of the Website for the purpose of Google analytics, such as the type of browser you use, the search terms you use on the Website, your IP address, including your network location, and information about your computer.

2.1.1 The purpose is to optimize the user experience and the Website’s function, as well as to carry out targeted marketing. This processing of data is necessary for us to safeguard our interests in improving the Website.
2.1.2 The legal basis for the processing is Article 6(1)(f) of the EU General Data Protection Regulation.
2.2 When you purchase a product or communicate with us on the Website, we collect the information you provide, such as name, address, e-mail address, telephone number, payment method, information about which products you purchase and any returned products, delivery requests, and information about the IP address from which the order was made.

2.2.1 The purpose is to enable us to deliver the products you have ordered and otherwise fulfill our agreement with you, including to administer your rights to return and complain. We may also process information about your purchases to comply with legal requirements, including bookkeeping and accounting. For purchases, the IP address is collected for this purpose and to safeguard our interest in preventing fraud.
2.2.2 The legal basis for the processing is Article 6(1)(b), (c) and (f) of the EU General Data Protection Regulation.
2.3 When you sign up for our newsletter, we collect information about your name, email address and possibly mobile number.

2.3.1 The purpose is to safeguard our interest in being able to deliver newsletters to you.
2.3.2 The legal basis for the processing is Article 6(1)(f) of the EU General Data Protection Regulation.
3. Recipients of Personal Data

3.1 Information about your name, address, e-mail, telephone number, order number and specific delivery requests will be passed on to PostNord, GLS or a carrier responsible for delivering the purchased goods to you.

3.2 We have entered into written data processing agreements with all data processors who process personal data on our behalf.

3.3 One of these data processors, Google Analytics v/Google LLC. is established in the USA. The necessary guarantees for the transfer of data to the USA are ensured through the data processor’s certification under the EU-U.S. Privacy Shield, cf. the EU General Data Protection Regulation. 45.

3.3.1 Copy of Google LLC’s certification can be found here:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI

4. Your rights

4.1 In order to create transparency regarding the processing of your data, we, as data controller, must inform you of your rights.

4.2 Right of access

4.2.1 You are entitled at any time to request information about, among other things, what information we have registered about you, what purpose the registration serves, what categories of personal data and recipients of information there may be, and information about where the information originates.

4.2.2 You have the right to receive a copy of the personal data that we process about you. If you want a copy of your personal data, you must send a written request to info@ab-fodbold.dk. You may be asked to document that you are who you claim to be.

4.3 The right to rectification

4.3.1 You have the right to have incorrect personal data about yourself corrected by us. If you become aware that there are errors in the information we have registered about you, you are encouraged to contact us in writing so that the information can be corrected.

4.4 The right to erasure

4.4.1 In certain cases, you have the right to have all or some of your personal data erased by us, e.g. if you withdraw your consent and we have no other legal basis to continue processing. To the extent that continued processing of your data is necessary, e.g. in order for us to comply with our legal obligations or for the establishment, exercise or defense of legal claims, we are not obliged to delete your personal data.

4.5 The right to restrict processing to storage

4.5.1 In certain cases, you have the right to have the processing of your personal data restricted to storage only, for example if you believe that the data we process about you is incorrect.

4.6 The right to data portability

4.6.1 In certain cases, you have the right to receive personal data that you have provided to us in a structured, commonly used and machine-readable format and have the right to transmit this data to another controller.

4.7 The right to object

4.7.1 You have the right to object at any time to our processing of your personal data for direct marketing purposes, including profiling carried out in order to target our direct marketing.

4.7.2 You also have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data that we carry out on the basis of our legitimate interests, cf. sections 2.1 and 2.3.

4.8 The right to withdraw consent

4.8.1 You have the right at any time to withdraw any consent you have given us for a given processing of personal data. If you wish to withdraw your consent, please contact us at info@ab-fodbold.dk.

4.9 The right to complain

4.9.1 You have the right at any time to file a complaint with the Danish Data Protection Agency, Borgergade 28, 5, 1300 Copenhagen K about our processing of your personal data. The complaint can be submitted by email dt@datatilsynet.dk or by phone +45 33 19 32 00.

5. Deletion of personal data

5.1 Information collected about your use of the Website, cf. section 2.1. will be deleted at the latest when you have not used the Website for 2 years.

5.2 Information collected in connection with your subscription to our newsletter is deleted when your consent to the newsletter is withdrawn, unless we have another basis for processing the information.

5.3 Information collected in connection with purchases you have made on the Website, cf. section 2.2, will generally be deleted 3 years after the end of the calendar year in which you made your purchase. However, data may be stored for longer if we have a legitimate need for longer storage, for example if it is necessary for legal claims to be established, enforced or defended, or if storage is necessary for us to comply with legal requirements. Accounting material is stored for 5 years until the end of a financial year to fulfill the requirements of the Accounting Act.

6. Safety and security

6.1 We have implemented appropriate technical and organizational security measures against accidental or unlawful destruction, loss, alteration or deterioration of personal data and against unauthorized access or misuse.

6.2 Only employees who have a genuine need to access your personal data to perform their work will have access to it.

7. Contact details

7.1 AB A/S is the data controller for the personal data collected via the Website.

7.2 If you have any questions or comments about this Privacy Policy or if you wish to exercise one or more of your rights described in section 4, please contact:
AB A/S
Gladsaxevej 200
2860 Søborg

Email: info@ab-fodbold.dk

8. Changes to the Privacy Policy

8.1 If we make changes to the Privacy Policy, you will be informed of this on your next visit to the Website.

9. Versions

9.1 This is version 1 of AB’s Privacy Policy dated 15/5-2018.