AB Gladsaxe is proud to announce the collaboration with the world’s only organic, circular brewery.
This exciting partnership is a big step towards a more sustainable approach to football and the sport’s fan culture, and for AB Gladsaxe, it is important to incorporate a more sustainable approach to the club’s activities.
A partnership with Brøl is considered to be a central part of AB Gladsaxe’s mission topromote social responsibility, strengthen the club’s connections to the local area and become a more sustainable club.
Erik Stover, CEO of AB A/S, says: “Roar is exactly what we were looking for in a new craft beer partner. They are creative and innovative and make great beer that our fans will love. They also share the same goals of social responsibility and sustainability as us. We look forward to all the new projects we will work on together.”
Saimon Skurichin, founder and CEO of BRØL, says excitedly: “We are incredibly proud to be working with AB Gladsaxe and support their vision to be more sustainable. Our partnership marks a new era in both beer and football. It is refreshing to see how together we can redefine a traditional agreement between a football club and a beer producer to address today’s most important issues of responsibility, sustainability and circular approach.”
This groundbreaking agreement between AB Gladsaxe and BRØL shows a desire to take many years of tradition in beer and football and give it a new interpretation that speaks to today’s key issues.
AB Gladsaxe and Brøl share a common vision of promoting sustainability and preserving the values that make the sport so special. Brøl’s organic and circular approach to brewing fits perfectly with AB Gladsaxe’s goals and commitment to making a difference.
In the future, it will be possible to buy Brøl IPA beer at the stadium on match days. In addition, the collaboration will mean that AB Gladsaxe’s first team from the match on Saturday will play with the Brøl logo on their sleeve.
Buy your tickets for the match right here!
About BRØL
BRØL is the world’s only organic circular brewery with a passion for creating innovative beers that tackle one of the world’s biggest problems: food waste. We believe in combining tradition and innovation to create sustainable and flavorful beverages. Our commitment to making a difference is rooted in our organic approach and our goal of brewing beer from residual products such as bread. BRØL brews all beers by upcycling leftover bread from large bakeries and using them to make beer. Part of the malt in beer production is replaced with bread and other foods that are not used and go to waste.
