AB is proud to announce that Baker Tilly and Personalezonen will become part of the AB family as shirt sponsors for the spring season 2024/2025.
CEO of AB A/S, Sofie Brandi Petersen, is excited about the new partnerships:
“We are very pleased that Baker Tilly and Personalezonen are stepping in as sponsors and partners. We have a common goal of creating more benefits for our fans and partner network, and they will both be active partners that we are very much looking forward to working with.”
One of the country’s leading auditing and advisory firms, Baker Tilly, will be the new main sponsor and will grace the front page of the home jerseys for the rest of the season. Baker Tilly believes in the power of good relationships and works to create development through collaboration.
The partnership therefore makes sense for both parties, according to partner in Baker Tilly, Peter Aagesen:
“Good advice and good football play have one thing in common – it’s about presence, cooperation and playing each other strong. At Baker Tilly, we see many similarities between our way of working and the unity that characterizes Akademisk Boldklub. Therefore, we are proud to be part of the team and look forward to a strong partnership.”
At the same time, the innovative employee benefits platform Personalezonen will also be the new main sponsor, and will be exposed on the back of the jerseys, just as they will also be visible on the replacement benches in the future. The partnership will also ensure unique benefits on the Staff Zone’s platform for AB’s fans.
“We see great potential in the partnership with AB. Both for us, for the club and for the fans. There are good synergies to build on and a common focus on delivering quality and benefits. We are very much looking forward to a long and fruitful collaboration. ” says Sales Director at Personalezonen, Martin Lindberg.
With these two strong partners, AB A/S is looking forward to a half-season where shared values of relationships and development create fertile ground for both sporting success and an even stronger partner network.
